I feel that before I can start my flatplan I should come up with a name for my magazine, before I decide what the 'official' name for my magazine is, I am going to list a few ideas and analyse what I like/don't like about it and why I feel my target audience would or wouldn't be attracted to it:
- Core Magazine
I think that this would be a great name for a magazine as it would attract the target audience as it could be interpreted into the 'core of the music scene'. And while conducting my research, looking at NME's media pack, it says that their target audience are mainly interested in gigs, and Core Magazine can be seen as the centre of the music scene, which I think would attract my target audience.
- MM Magazine
Although this is a simple name for a magazine (MM - Music Magazine), it has a ring to it which I feel would attract readers as although it is simple, it stands out and it quite memorable.
- Rock Magazine
I don't think that this would be a suitable name for my music magazine, as my target audience is of ABC1, they would most probably have a good education and this would be to simple and wouldn't really attract them. I feel that it isn't a memorable name and would be easily forgotten.
After careful consideration I have decided to call my magazine Core Magazine because I feel that out of all the ideas that I have had for my magazine, I feel that 'Core Magazine' would strongly attract my target audience as it gives a masculine feel to it.
Now that I have developed the name for my music magazine, I have decided to develop the actual physical layout of my magazine, for this I have produced some flatplans for the front cover, contents page and the double page spread. I have created outlines of what I want these pages in my magazine to look like, to give me some guidance when producing it.
FRONT COVER.
For the front cover of my magazine, I have decided for the masthead to be at the top of the magazine so that it stands out to the reader, also, I have decided to not have a background (just an image of the band 'Weekend Racket) who are going to be the main feature of my magazine. I have decided this because it makes the cover of the magazine simple and not busy, which I feel many magazines in which mainly are aimed at a pop audience give off, as my magazine is an indie genre magazine, I don't want to give off this 'busy' impression. I have decided to include a strapline on my cover to give the reader an insight to what else is included in my magazine, and by researching my target audience I know that they are interested in going to gigs, so I have decided for the 'must see gig guide of 2010' to be on the strapline, which would attract the target audience greatly. Also, I have decided to include the main sells on my cover at the top of the page so that my cover remains simple to the busy young man of my target audience, so that they can get straight to the point and read what they are interested in. I have decided to use a pull quote ("glastonbury is past it's time") as it makes the reader want to read more about the article as it is quite a dramatic quote which would make people who are interested in festivels and music events, (which I know my target audience is by conducting research from NME's media pack: http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4xu.pdf). By looking at the front cover of other music magazines which match the target audience in which I am aiming for, such as NME and Mojo, I can see that they also incorporate the elements which I am planning to use on my music magazine, such as pullquotes on the cover and straplines etc. The typeface is of Sans Serif which gives the reader a more relaxed informal feeling to the magazine. The language used is informal, using no complicated words(which is the same as other magazines for the same genre use, such as NME), which again gives off a relaxed feeling as I want my target audience to feel that the magazine is a break from their everyday busy life. Plus, I decided to have the mainflash placed at an angle, which I think would give off a relaxed impression to my target audience
Here is an example of an NME front cover:
CONTENTS PAGE.
I have decided to keep my contents page simple so that the reader can easily navigate their way to the page that interests them. The magazine logo from the front cover's masthead has been added to the top of the page so that it stands out and reminds them of the magazine that they are reading and keeps them interested in other copies of Core Magazine, in which you can see that NME also incorporates on their contents page, from the example NME contents page that I have included below. I have also added images of the band Weekend Racket, to go with my main article, to keep the audience interested and wanting to read more about the article, which I feel is important as it is the mainflash on the front cover. As I can see from my research for my magazine, 94% of NME's audience use the internet, so I decided to add some information about Core Magazine's website information onto the contents page so that when they have finished reading the magazine they can still remain interested in it by looking at new information about the indie music scene online, which is easily accessable to my target audience of which the typical reader profile is 'A young male adult, who is probably studying at ALevel/University level, who enjoys going to music events/festivals/gigs and who is in a middle class social group (ABC1).'
I also decided to split my contents page into sections, such as Features, Regulars and Reviews, so that the audience can find what they want to read easily as they are busy young males, which makes it less time consuming than flicking through the magazine or reading all the information on the contents page, which they may get bored of. Having it in sections means that they can read what they want, when they want. As you can see from the example below, NME also incorporate sections on their contents page which means their reader can find what they want to read easily, and as they have the same target audience as my magazine, would be useful to use on my magazine to attract the reader. I am going to use a Sans Serif typeface so that my magazine is seen as leisurely and not taken to serious.
Here is an example of an NME contents page:
DOUBLE PAGE SPREAD.
For my double page spread I have decided to include 5 photographs of the main feature in my magazine, the band Weekend Racket.
These photographs (one group image and a set of individual band member photographs) will compliment the text and give the reader an insight to what they are reading up about. Also, I have made sure that the page numbers are present so that the reader can easily navigate their way around the magazine. I have made sure that the main title of the article is at the top of the page at an angle which gives the article a relaxed feel and for the audience not to take it to seriously, after all, my magazine is a time for the reader to take a break from the everyday world.
Here is an example of an NME double page spread:
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